The Malta based Gaming Innovation Group (GiG) has announced a partnership with Hard Rock International for sports betting in the state of New Jersey.

As part of the deal GiG will supply its online, omni-channel sportsbook platform to Hard Rock.

New Jersey bettors will be able to place wagers on sport through GiG’s platform which will be accessible online and at betting terminals at the Hard Rock venue in Atlantic City.

This deal creates an opportunity for GiG to establish itself as a key player in the US sports betting market and could lead opportunities in other US states as the US sports betting market grows

According to a press statement the platform is expected to launch during the first quarter of 2019.

Kresimir Spajic, SVP Online Gaming at Hard Rock International, said: “The forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international Sports Betting and Online Gaming industry.

“Such qualities together with vanguard sportsbook technology and services enabled GiG to win our New Jersey sportsbook RFP. We are positive that the extension of our partnership with GiG together with skin partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s sports betting and online gaming market leader.”

Robin Reed, CEO of GiG, said: “I am proud and delighted to have signed this agreement with our partner Hard Rock, our first inroad to sports betting in the exciting US market. It also headlines our continually strengthening partnership with Hard Rock across our iGaming ecosystem.

“It was a highly competitive pitch against the best Sportsbooks in the world, all vying to open up the US market. Hard Rock choosing GiG to power its sportsbook, is a clear statement as to the quality of our cutting-edge sports betting services at this very early stage of their roll-out.”