Sports content and media provider Perform Group has been named as an Authorized Major League Baseball (MLB) data distributor in the US.
As an authorized data distributor, Perform will provide licensed sports betting operators in the US with official, real-time MLB game data.
Perform has said that this partnership will help create new engagement opportunities for sports betting operators across the nation.
Andrew Ashenden, Perform’s Chief Commercial Officer said: “We are delighted to add MLB’s official fast data feed to our offering for US-facing sportsbooks and odds providers.”
Kenny Gersh, MLB’s Executive Vice President of Gaming and New Ventures said: “It’s an important development for us to partner with Perform as the second Authorized MLB Data Distributor in the US for sports betting operators.
“Multiple distributors of our rich, reliable, low latency data will help drive competition and innovation in the sports betting landscape, providing MLB fans with the best gaming experiences possible.”
Perform already distributes data for several international sports leagues such as the English Premier League and La Liga.
Perform is now MLB’s second authorized data distributor. In February, the league named sports data supplier Sportradar as an official MLB data distributor.